TraceSafe — a solid design for the leading provider of IoT solutions
Problem
TraceSafe's rebranding aimed to reflect how the company has evolved over time, helping them to adapt to a new target market. This involved a complete rebranding and conceptual redesign to attract a business-oriented audience.
Solution
Our team conducted a rebranding and redesign for the client's landing page, showcasing their new products in line with market trends. We also improved sections for financials and press releases to facilitate investor access to crucial information.
Services Provided
TIME FRAME: 3 months
Background
About the client
TraceSafe is a leading provider of Internet of Things (IoT) solutions that revolutionize large-scale industrial and enterprise operations. They offer an award-winning analytics platform along with various unique wearables and industrial-grade sensors.
Client's Results
$13M
Revenue in 2021
249.18%
Monthly Visits Growth
6
Industries Served
Website Design Features
When crafting the TraceSafe website we tried to align it with the dynamic IoT industry and embody a heightened sense of sophistication. Understanding the importance of attracting business-oriented individuals, we focused on creating a captivating online presence that would resonate with company's preferred target audience.
Premium Branding
01. Logo Design
Our logo design showcases a tree emerging from the ground, symbolizing growth and progress, aligning with TraceSafe's commitment to innovative solutions and breakthroughs.
02. Color Palette
The carefully selected color palette, consisting of Jade Green, Dark Green, and White, creates a distinctive and premium feel while evoking a sense of abundance and strength.
03. Typography
To maintain a modern and elegant aesthetic, we employed the versatile Inter font, striking a balance between professionalism and approachability.
Final Designs
Client's Feedback
"Halo Lab has done a wonderful job supporting us with our branding efforts. They are quick, responsive, and easy to work with. We are excited to keep working with the Halo team on many of our future projects. "
Volodymyr Kustlyvy
Marketing Manager at TraceSafe